Finding your Writing Niche

At some point in every writer’s professional life, they face the moment when they ask themselves: “what kind of writing do I enjoy the most?” A writer may be employed to write advertising copy, business letters, annual reports, or any number of types of documents. He may enjoy the work or not find it fulfilling. If you’re in the latter category, here are some quick tips on how to find your writing niche.

Excitement

Are you excited? Does your heart rate increase a bit when you’re thinking about writing something? I don’t mean that you can’t sit still unless you share your thoughts, but it’s not too far off from that. I’ve found that researching, writing, editing planning documents (strategy, communications, management, etc.) gets my synapses “popping” more than writing, say, a business letter. Now, I enjoy writing and editing in general, but those types of documents get me going a little bit more (yeah, I know, it’s weird).

Interest

What are you interested in? It could be anything. Hamburgers, pet care, politics, sneakers, whatever. If you’re truly interested in something, your reader will be able to tell. Most writers write about what they’re interested in, but sometimes you can tell that their heart really isn’t into it. The writing may be good, but there’s just something missing that bleeds through.

Interest is tied to excitement, so it’s natural that your interests excite you. That’s what you should write about.

Praise

Have you written something and your readers (or your boss) praised your finished product? You may have found your writing niche. You can probably tell that these three tips are tied together. If you’re interested in something, you’ll more than likely be excited about it, which will reflect in your writing and ultimately result in praise from your readers.

Do an honest self-evaluation of what you like to do and you’ll not only find your writing niche, but your writing will improve.

Quick story: 

Just last week, I did this evaluation when I was developing a value statement for potential clients. After feeling confused about what writing, editing, and proofreading services I would offer (and to which clients), I looked at my experiences and interests more critically. What I discovered was that government, nonprofits, and politics were my niches. Writing campaign management plans, disaster recovery plans, researching and reports, communications plans, and other documents that could be beneficial to government agencies, nonprofit organizations, and political candidates and groups gets me excited and have received the most praise.

Now of course I won’t cut off my nose to spite my face and turn down writing assignments when offered (I am in business), but my marketing focus will be on those three sectors.

Give that self-evaluation a try and let me know what you find.

Happy writing!